Philips created a 21:9 television. This is the same proportion within which a Film Director works. They had created a screen that was perfect to view film at home. In delivering this message we were duty-bound to create great cinematic content.
A very good script idea from my Dutch agency combined with a moment of genius from Adam Berg at Stink delivered a film that went global.
Most of the time we reflect Culture. Sometimes, when the stars align you get to influence it. Ashton Kutcher tweeted about Carousel. Fifty Cent copied it for a music video. The same frozen moment was used in Deadpool and The Ordinary Guys.