It was funny to me how brands of Baby Food talked to Parents as Children or as Scientists. We talked to Parents as Parents. We championed the belief that every child is different and C&G had the understanding to provide the right nutrition for every single one of them. We dramatised that in a way that showed ordinary kids discovering a new environment for the first time.
Results: 1,042,233 YouTube views, 55,805 Facebook shares, 2,667 Twitter shares. Sales increase +15%.