Cecily's Fund educates AIDS orphans in Zambia.
One's school memories are important to all of us. We tapped into the school memories of Celebrities in a unique way to get press coverage for Cecily's Fund.
They needed publicity for a budget of £0.00. It occurred we were perfectly placed to help. We asked our friends at Recording Studios to help us. As Celebrities came in to record Voice Overs they were asked to fill in a faux School Report with the funniest comment they received as children. They loved it. So did the Press.
From a budget of £0.00 we generated coverage worth over £800,000.